We collect your personal information to ensure your reservations belong to you and to have a way to contact you should an issue with one of your reservations arrive. We also use your information to occasionally send you updates on your reservations, news, offers, and other promotional materials. At any point in time you can opt out of these mailings by following the directions found included in each mailing. We do not sell or release your information to any 3rd parties. We use a variety of security and audit tools to ensure your information stays secure, protected, and available only when needed for valid business purposes. Should you have any questions or concerns, please contact us at 1-262-642-7374 or write to Alpine Valley Resort, PO Box 615, East Troy, WI 53120.